In 2010, what share of the world's population was online?
Answerabout 30%
Global internet use has grown enormously since then, more than doubling by the mid-2020s.
Source: International Telecommunication Union (via Wikipedia) (2010) en.wikipedia.org
Tech · Facts & sources
Internet facts & stats
4 sourced facts about the internet and how people use it for surveys and research, each with the context behind the number. 4 more are in today's round and appear here after it closes.
Going deeper
By 2023, what share of the world's population was using the internet?
Answerabout 67%
That's up from just 16% back in 2005, showing how quickly internet access has spread globally.
Source: International Telecommunication Union (via Wikipedia) (2023) en.wikipedia.org
About what share of people in low-income countries have internet access, compared to 94% in high-income countries?
Answerabout 23%
This 'digital divide' means access to the internet, and to online surveys, is far from equal worldwide.
Source: International Telecommunication Union (via Wikipedia) (2025) en.wikipedia.org
Expert level
About how large is the global market research industry, which increasingly relies on online surveys?
Answerabout $150 billion
Online surveys have become central to how that massive industry collects data today.
Source: Market research industry data (via Wikipedia) (2025) en.wikipedia.org
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