about 30%
In 2010, what share of the world's population was online?
Global internet use has grown enormously since then, more than doubling by the mid-2020s.
Source: International Telecommunication Union (via Wikipedia) (2010) en.wikipedia.org
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By 2006, online research already made up about what share of global market-research data-collection spending?
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Internet by the numbers
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about 2.2 billion
About how many people worldwide remained offline as of 2025?
Despite rapid growth, billions of people still lack internet access, mostly in lower-income regions.
Source: International Telecommunication Union (via Wikipedia) (2025) en.wikipedia.org
about $48 billion
About how much of that global market research industry revenue comes from the United States alone?
The U.S. is the single largest national market for market research, well ahead of the UK's $9.1 billion.
Source: Market research industry data (via Wikipedia) (2025) en.wikipedia.org
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